Wendy Lewis Is One Of The Most Influential Women in Direct Selling

Wendy Lewis Is One Of The Most Influential Women in Direct Selling

Wendy Lewis admits it. She’s a serial entrepreneur. The summer camp she started from her parents’ back patio when she was 8 foreshadowed a lucrative career building companies and selling them. Lewis laughs about it now. “I charged neighborhood kids to come make arts and crafts projects and play games like Mother May I and Red Light, Green Light,” she says.

2012 Direct Selling News Cover Story

In the ’80s and ’90s, Lewis’ medical software and computer hardware maintenance companies both ranked nationally for performance and both sold. Lewis tried retirement, but it didn’t stick. Expertise in mathematics and statistics had Lewis back in the entrepreneurial game developing back-office software for companies with a multilevel marketing structure and constructing compensation plans.

It is no wonder Wendy Lewis is one the the Top 20 Most Influential Women in Direct Selling.  Launching Jeunesse Global was a natural progression.

“When we did this, it was more for the gratitude we feel and to help other people achieve their goals and be successful,” Lewis says. “I love working with the salesforce distributors and leaders, helping them find personal success and seeing people who have never been successful rise and become successful entrepreneurs.

“What this industry does for people is make it a level playing field. It doesn’t matter if you have a Ph.D. or graduated high school. If you can listen and learn how to do the business, you can be extremely successful,” she says.

But, Lewis believes, “Personal development needs to transcend to our corporate employees as well as the salesforce.” Lewis loves to hire women, but sometimes it’s not easy to find them for high-level positions. “I think the problem is women are still trying to gain the self-confidence to let their voices be heard. They are often afraid to be assertive, afraid of criticism. I even find that in myself sometimes.”  This attitude makes it easy to see why Wendy is so influential for women in direct selling.

Admiration for…

Her mother: “She taught me the most important things: compassion, patience and independence. I hope that’s what I’ve taught my daughter. Be your own person, have your own career and your own life besides having a husband or significant other.”

Hillary Clinton: “Not necessarily from a political standpoint, but I respect that she is brilliant. It takes a lot of independence, compassion and intelligence. First we saw her as the wife of a president, but now we see her as a person who can do so much more in her own right, not just as the first lady.”

On Building a Company…

“If you listen to what the customers are telling you, you know what you have to do. You have to listen to what the distributors think. You can’t build a company on just how you see it in your mind.”

Jeunesse Global: Youthful Aging

As the founders of Jeunesse™ Global, Wendy and Randy have a special fondness for baby boomers—the company’s best customers.

The dynamic husband and wife team of Randy Ray and Wendy Lewis, now CEO and Chief Operating Officer, respectively, founded Jeunesse in September 2009 to market an anti-aging serum, Luminesce™. The couple learned about Luminesce from its creator, Dr. Nathan Newman, a world-renowned cosmetic surgeon. Ray was considering a trip to Singapore for stem cell treatments for his injured knee, but he heard about Newman’s work with stem cells. He visited Newman in hopes that he could receive the treatment he was seeking closer to home. That discussion led to the foundation of Jeunesse.

Since then the company has expanded the product line, maintaining focus on anti-aging solutions based on cutting-edge science, such as adult stem cell technology, DNA repair and nutrigenomics. Products are made in the United States and are exclusively formulated for Jeunesse.

The company, located in Altamonte Springs, Fla., is fully operational in 11 countries across the globe, with shipping available to 81 countries. In 2011 its 92,000 salespeople produced $65 million in net sales. Jeunesse uses a single-level compensation structure.

Earlier this year, Jeunesse acquired another direct seller, GreatLife International.

To learn more about the company and be associated with top influential leaders like Wendy Lewis, CLICK HERE

Throughout the world, more than 65 million women find direct selling to be the answer to gaining control of their own time, often while working in other full- or part-time careers and while being wives and mothers—managers of households. All 65 million, and the hundreds of millions who have gone before, demonstrate the special skills and attributes women bring to an industry built upon the power of relationships.


In celebration of their efforts, along with the celebration of all women in the corporate home offices, Direct Selling News asked 20 of the most influential executive women in direct selling questions about motivation, inspiration, leadership, career advice, opportunity and mentorship.


The path each woman took to the heights of direct selling corporate management is as unique as the individual. Yet all 20 are inextricably linked by the influence they have on the lives of hundreds of thousands, even millions of women across the globe who work in direct sales to enrich their families, make a difference in their communities and in the lives of others, and reach for their own dreams.


Direct Selling News selected this group of women based upon their executive leadership roles in companies that achieved the DSN Global 100 list and $100M Club. It comprises women who help guide our industry through their leadership and vision. There are many women hard at work in far more companies than we’ve listed here. But by proudly honoring these 20, Direct Selling News salutes every female leader—corporate or field—who strives for more, respects those who blazed the trail, and reaches out to those on the way up.

Source: Direct Selling News
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